ELFIT Reebok, an international fitness competition that grew in it’s own unique way, launched in Egypt back in February 2013, with the aim of growing the fitness community by encouraging physical activity & promoting health as a lifestyle. Just Imagine Hounds of people gathered together, chanting, cheering, all encouraging athletes that are on that battlefield watching them while their pushing through pain, going beyond their limits, giving it their all. That’s just a brief image of what ELFIT is like. The overall spirit of the event exemplified highly intense levels of energy, passion, motivation, and inspiration. From athletes, to judges, to family, friends, and guests, all spectators joined in to support and cheer each other on, sending vibes into overdrive over the course of the entire weekend!




Inspired by the global fitness movement, We held the first ever Fitness competition in Egypt, The result was staggering, More than 300 athletes and 1000 spectators, It was awesome, but we never planned it to continue.

Check out 2013 Video Highlights Here 




Our vision changed completely, it became structural, intense and certainly more fun so everyone could jump in. We discovered such a blazing passion we didn’t know existed. We had more than 250 athletes and for the first time we had athletes flying to Cairo to join the competition with more than 1,500 audience, So more recognition, more success…

Check out 2014 Video Highlights Here




The event was taken to a whole new level, spread to more cities, middle eastern countries and introduced new categories so more people can join us. The sea of participation and attendance made us thrilled and definitely more determined…

Check out 2015 Video Highlights Here




2016 marked a huge triumph. Athletes, judges & spectators from 23 different nationalities participated where more than 70 flew in specifically in Egypt to join the competition. More than 370 athletes compete ting at the finals and more than 2000 chanting & cheering. The spirit was beyond amazing. What we thought was a community became a nation from athletes, to judges, to family, friends, and guests, spectators all joined in. An overwhelming energy that is undeniably strong.

Check out 2016 Video Highlights Here